How Jack Daniels Promotes Sustainability

Selling Sustainability to Whiskey Drinkers
August 25, 2010 – 2:27 pm
By CEO, Suzanne Shelton

From Shelton Group

If I were to say, “Quick — name five green products!” I’m betting Jack Daniels wouldn’t be at the top of your list.

It should be.

I had the pleasure of touring the one and only Jack Daniels Distellery In Lynchburg, TN,  this weekend and found the entire experience to be an excellent example of how to sell sustainability to the consumer segments we call Cautious Conservative and Skeptics. (Read More)